India’s New Normal - Addressing the Changing Age Dynamic 

Over the last 10 years, the shift towards youngsters marrying in late 20ies or even 30ies has led to many conversations between parents and Kedar’s team. As worrisome as it has been for some families, the parents reading this should feel at ease - later marriages have come with the changing ambitions and lifestyles of many of Kedar’s members. Marrying in late 20ies or 30ies, has now become the new normal, given the ambitions of the younger generation which includes, career and educational aspirations, entrepreneurial ambitions, settling down in foreign lands, and unlike in the past, a trend towards hybrid marriages - meaning a mix of young folks getting to know each other prior to being married in addition to taking consent of their parents/family.  

Amongst these changing dynamics, it becomes that much more important to find the right partner - a service which Kedar is happy to provide. At Kedar, we have found certain common themes related to people who are marrying later. As we facilitate these conversations between the younger generation, certain behaviors have evolved compared to the older times – 1) People spend more time in understanding each other’s expectations prior to getting married; 2) Time invested in understanding the character of families they are marrying into; 3) Quest of people to spend time better understanding themselves by living their life prior to marriage commitments; and lastly, 4) Travel, and career ambitions.

Kedar is starting a monthly blog to briefly address many such issues that we come across in our conversation with several families. We hope this will add value and better the understanding of our readers towards new age issues surrounding marriages. This is the first of many write-ups on Kedar’s Blog. Please write to us, if you would like us to talk about certain specific topics that interest you